Dutch Bros. shows off tall drinks and cold ones
After a year of planning and building, Jared Nunnemaker watched his grand opening draw lots of customers Wednesday.
The new Dutch Bros. location had made the impression that he had hoped for when he decided to add Tillamook to his list of sites along the northern coast communities.
“This is my third location on the North Coast,” he said. “I have just been waiting for a couple of years for the right opportunity and to have everything come together.
“Now is the time,” he added, looking at the stream of cars keeping his new employees busy.
With employees also adding messages on cars when they go through Wednesday, it helps create interest, the owner said. “It creates hype and spread the word about what’s going on today (Wednesday).”
The business also had a giant inflatable drinking cup with their logo as well as games and music set up
The Grants Pass native has been with the company since 2003 when he started in Eugene. He also worked in Vancouver before starting up locations in Astoria and Seaside.
Tillamook has been on Nunnemaker’s list for a while. “The last few years I have really wanted to get a location in Tillamoook and bring some new life and new energy to the community. Everything kind of just fell into place.”
According to Nunnemaker, the new Dutch Bros. location will be staffed by about 25 people. There will be some transfers for the Astoria and Seaside locations, but most will be local hires, he explained.
About five will be full-time employees, while the rest will be on a part-time schedule.
Nunnemaker sad he is focused on making the Tillamook location a success and not looking for anything else.
“My main goal down here is to do what we do, provide the level of customer service, drink quality and speed that Dutch Bros. is known for,” he said.
The grand opening celebration Wednesday is also what the company calls a "give-back" day, he said.
“This is just the first one we are going to do this year. It is one dollar for any drink today and they we are taking all of that money that we raise and donating it to the Tillamook School District through the needy student foundation, to help out local kids.”
The program is designed to help provide kids with backpacks and even food if that is what is needed, according to Nunnemaker.
“It is just the necessities that kids would need for school that families can’t provide for them,” Nunnemaker added.
The backpack program is just one the programs that the Dutch Bros has done to support local schools.
“We have also done the lunch buddy program in Astoria and Seaside. It is local people that mentor kids in school and meet with them on a monthly basis. It is giving them someone to talk to and get them some help,” he said.
In Tillamook, the drive-thru has already been open a week since a soft opening, giving the crew a chance to get the kinks worked out, he said.
There is a seasonal flavor to the menu and the requests, Nunnemaker said. “We have a menu where we can make any drink on request and really cater to what the customer is looking for. The drinks that we sell depend a lot on the weather.
“In the summertime, we are selling a lot of ice drinks, blended drinks, energy drinks and ice teas.
“In the wintertime, we are selling hot coffees, mochas and lattes. So, it really is seasonal.
“Our popular item when the sun comes out is our Rebel energy drink. We can infuse it with any flavor and it comes over ice or blended. Those are pretty popular,” he added.
For the customers with a reusable Dutch Bros. travel mug, they will get a 25 cent discount, Nunnemaker said. “It doesn’t matter what you get, it is always 25 cents off,” he added.
Customers can drive up or walk up to be served, but there is no place inside for them to sit, he added.