The Tillamook County Creamery Association has hired its next president and CEO.

Patrick Criteser comes to Tillamook Cheese from Coffee Bean International, a Portland-based coffee roaster, where he has served as president and CEO.

Criteser will replace Harold Strunk, who announced his plans to retire from TCCA in April. Strunk has remained with TCCA on a consulting basis, and Mark Wustenberg, vice president of quality and member relations, served as interim CEO during the hiring process.

Criteser has spent the past eight years in the coffee industry. While at Coffee Bean International, he grew sales by more than 300 percent, according to a TCCA announcement to its member farms. Prior to his role at Coffee Bean International, a TCCA announcement touts that Criteser “held management and strategic development roles” at Nike, Walt Disney Company and Procter & Gamble. "He also spent time as a principal at SmartForest Ventures, a Portland-based venture capital fund, where he led the firm's investments in several companies," the announcement states.

Criteser has a bachelor's degree in mechanical engineering from the University of Washington and a master's degree in business administration from Harvard Business School.

Criteser will officially begin as TCCA's eighth chief executive on Aug. 20.

For more on this story, pick up the Aug. 8 print edition of the Headlight Herald.

(24) comments

TillamookSupporter

WORD OUT OF THE ELKS CLUB IS THAT CRITESER HAS INSTRUCTED WUSTENBURG AND THE OTHERS UNDER THE BLUE ROOF AT TCCA TO REAPPLY FOR EMPOLYMENT. LOOKS LIKE CRITESER IS GOING TO ELIMINATE THE DEADWOOD. GOOD START CRITESER DO NOT STOP THERE!

gotwood4sale

Eliminate Deadwood? You're giving these guys the jitters...

http://www.deadwood.com/aboutdeadwood/

Amber_Rose

Just read the article in the print edition. Pretty obvious Mark Wustenberg (interim CEO) wasn’t even considered for the position, though he badly wanted it.

Could it be because Mr. Wustenberg has been in charge of “product quality” at the Creamery for many years?

10% of the cheese made in Tillamook can be aged for the Tillamook brand. They have a long way to go to bring it up to 100% branded product, as Mr. Rocha states is the goal. If the plant can’t up the branded product level quickly, they are in dire financial trouble.

Nice job Mr. Wustenberg! Time to go… Tillamook is making B-grade cheese. Quality garbage!

gotwood4sale

There's lots of cheese being made...you better have the best to stay in the game!

TillamookSupporter

Ah, yes! They DID all have California license plates!

Thank the farmers! Cheese is Dangerous! Who you gonna call? Cheesebusters!

gotwood4sale

Here's an eye-opening video...

http://www.youtube.com/watch?v=EHmWT6iPL-0&feature=player_detailpage

Judging by the landmarks in the background I would guess this rapid decoagulation of milk protein casein occurred somewhere up the Kilchis.

TillamookSupporter

You guys are cracking me up! Got Wood - WHERE did you find that?! That is so on-topic and hilarious. That explains all the black cars with tinted windows headed to the blue roof at 4185 Hwy 101 North yesterday.

gotwood4sale

Where did I find that? Well...if you chew your cud long enough something worthwhile will always spill forth from some orifice or other.

Kinda' like this tune...

Cheesebusters!
If there's somethin' strange in your coastal 'hood
Who ya gonna call?
Cheesebusters!

If it's somethin' weird an' it don't taste good
Who ya gonna call?
Cheesebusters!

I ain't afraid o' no cheese
I ain't afraid o' no cheese

If you taste funk runnin' 'cross your tongue
Who can you call?
Cheesebusters!

A visible mold clingin' to your ched
Oh who ya gonna call?
Cheesebusters!

I ain't afraid o' no cheese
I ain't afraid o' no cheese

Who ya gonna call?
Cheesebusters!

If you're huggin' the throne, pick up the phone
And call
Cheesebusters!

I ain't afraid o' no cheese
I hear it gives you swirls
I ain't afraid o' no cheese
Yeah, yeah, yeah, yeah

Who you gonna call?
Cheesebusters!

Mmm, if you've had a dose
Of the cheese heaves baby
You better call
Cheesebusters!

Let me tell you somethin'
Bustin' cheese is real good
I ain't afraid o' no cheese
I ain't afraid o' no cheese

Stuck on the throne? Oh no!
Cheesebusters!

When it comes up for sure
And you can not endure
I think you better call
Cheesebusters!

Oh, who you gonna call?
Cheesebusters!
Who you gonna call?
Cheesebusters!

Ah, think you better bawl
Cheesebusters!
Who you gonna call?
Cheesebusters!

I can't hear you
Who you gonna call?
Cheesebusters!
Prouder!
Cheesebusters!

Who you gonna call?
Cheesebusters!
Who can you call?
Cheesebusters!


gotwood4sale

"That explains all the black cars with tinted windows headed to the blue roof at 4185 Hwy 101 North yesterday."

All with California plates I'm sure.

hebocow

"Cheese Is Dangerous" -Peter Duncan

PD, you made my day. Totally immortal and priceless. Sell the bumper stickers at the farmer's market. I want one.

gotwood4sale

http://www.jasperfforde.com/specops/cheeseindex.html

twinrocks

No one had a Master's Degree in Tillamook? Maybe they could move their operations to Portland and make the building into a great casino!! Then hire locals......

gotwood4sale

"Then hire locals....."

I wouldn't be much good at cutting the curds into precise dice-sized cubes, but my excellent skills with anything to do with dots would make me a top candidate to apply the markings on the dice.

Make a mistake? Not a problem. Down the hatch it goes! And if hungry, I'd make lots of mistakes. It takes plenty of botched snake eyes to fill you up.

TillamookSupporter

Peter Duncan - you made me laugh! I forgot about that little "discussion." Thank you.

I wasted a little...er...spent a little time Googling Mr. Criteser and the companies he has worked for.

Here I thought the locals had won the last go round over selling the Creamery! Sure looks like the California guys brought in their hit man.

Tom Hurliman? You might need to step up to the plate again.

Cheese IS dangerous, Peter!

Peter Duncan

Cheese is dangerous. I almost forgot to thank the farmers.

saltairkid

What has happened to the medium cheddar? It's not nearly as flavorful as it was, and everyone I have talked to agrees.

gotwood4sale

Less flavorful? It could be caused by the pernicious effects of global warming. Let me try to explain this consensus.

Too much heat building up in the upper portion of the skull of people sporting dark hair (high albedo) will result in their taste buds' receptors losing their ability to detect 'cheese-o-noids Although you wouldn't suspect this reaction it does indeed occur even in the sanctuary of their mouths. And this ability to detect is essentially critical for enjoying the somewhat bold and fulfilling taste of 'Tillamook Medium Cheddar Cheese ® ' Sometimes serving it at room temperature just isn't enough.

By chance are the friends you are querying bald? And are there any problems with their memory? I trust they aren't 'Kraft®-o-holics'. That unfortunate lot have had their taste bud receptors permanently stunted to the point that most dairy products taste no more exciting than cold, leftover, and water-logged mostaccioli. What a plight!

More than likely the diminished flavor is just Bush's fault.

toaststeve

I guess we'll just see TCCA kissing it's smelly little but, GOODBYE.
No one can keep a good town down. Once the corporate mongores go home, with their pockets stuffed, Tillamook will be free.

gotwood4sale

Hmmm? Will we first see 'Tillamook® Cappuccino Cheddar Special Reserve Extra Sharp Cheddar' or ' 'Tillamook® Cheddar Special Reserve Extra Sharp Cheddar Cappuccino '? Do we sip or slice? I guess we'll find out!

toaststeve

How funny! The TCCA ship is already been Strunk.

gaclando

guess they'll be laying off some more folks to pay for it!

hebocow

Don't Bandon the good folks of Tillamook like your forerunners did.

gotwood4sale

"May the 'Cheese' be with you!

smellyjelly

Best wishes and good luck!

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